Rexam and Heineken collaborate on Strongbow apple cider cans

Can maker Rexam has partnered with Heineken to launch of range of Strongbow apple ciders in a new 400ml sleek can.

The ciders are available in gold apple, apple and red berry, apple and honey, and apple and elderflower varieties, with standout can designs that reflect the range of flavours. The can “provides a stylish on-the-go packaging format” that Heineken hopes will appeal to Strongbow’s core audience of twenty-year-old males and females.

The cans are being produced at Rexam’s plant in Czech Republic and will be made available in central and eastern European markets, including Poland, Czech Republic and Austria.

Strongbow Cider CEE marketing manager Anna Bizon said: “Rexam’s brand new 400ml Super Sleek can is perfect for our new Strongbow apple ciders range. It provides an innovative packaging solution for our contemporary and urbanite audience as well as a convenient serve size.”

Rexam marketing programme manager Marianne Freund added: “We’re thrilled with the newest addition of the 400ml Super Sleek to our extensive range. At Rexam we’re constantly innovating to ensure we meet our customers’ needs by providing a wide variety of cans. Heineken was delighted with this new can that differentiates them from other brands and achieves great stand out on shelf.”