Can maker Rexam has created packaging for a new range of limited edition can designs for Portuguese beer brand Sagres.
The 33cl aluminium cans use Rexam’s high definition printing techniques and matt-over-varnish finish to print the illustrated designs. Designed by artist Joana Vasconcelos, the bold designs promote the cultural diversity of ten regions of Portugal by celebrating the country’s passion for the arts and homegrown talent.
The new packaging was produced at Rexam’s plant in La Selva del Camp, Catalonia, which was recently converted to aluminium-only production lines.
Sagres marketing manager Raul Simão said: “We are thrilled with how Rexam was able to provide a packaging format to display our ten fantastic eye-catching designs that illustrate our patriotism and pride in our culture. The cans have great stand-out on shelf and we know our customers will love them. Working alongside a like-minded brand that shares our values of innovation and commitment to sustainability was key in helping us to choose the right partner.”
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