The cans, made at Rexam’s Naro Fominsk plant in Russia, were launched into the market in May 2009.
Thermochromic ink is becoming popular among beer brands across Europe. The Russian beer brand has incorporated the temperature-sensitive ink into the majority of its Klinskoye Light can design. The ink changes colour from white to green when the beer inside the can is chilled to the perfect drinking temperature.
Ann Bonner, marketing manager at Rexam, said: “Thermochromic indicators are becoming a popular form of intelligent packaging, and consumption choices are increasingly being made on the basis of sensual appeal. Therefore, combining the aluminium can, already well known for its chilling properties, with a thermochromic indicator, gives the Klinskoye brand a real connectivity with the consumer”
Source: Rexam
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