Kerry Foods’ Richmond sausage brand has expanded its portfolio with the launch of Richmond Meat-Free Burgers.
At 85g a patty, Richmond Meat-Free Burgers are said to be portioned to suit both parents and children. A seasoned variant is also available.
According to IRI data, supplied by Kerry, the fresh meat-free burger category is currently growing 116.8%.
This latest launch is said to mark a continued commitment from the brand to encouraging existing shoppers to try meat-free alternatives and allowing retailers to offer more choice to shoppers. It follows the brand’s entry into the meat alternatives aisle last year with the release of its Meat-Free Sausages.
“We’ve worked hard over the past year on innovating our product portfolio so it reflects what families really want at mealtimes and we’ve already had some really positive responses from consumers around extending our meat-free range,” said Victoria Southern, category and marketing director at Kerry Foods.
“88% of them agree this new product is suitable for both adults and children, as great-tasting, fuss free meals are key – especially when dealing with different dietary preferences.
“Given the roaring success of our Meat-Free Sausages we’re really excited to be expanding our range even further to ensure we can cater to a whole variety of mealtime occasions and we’re confident our Meat-Free Burgers will be a hit with shoppers looking to moderate their meat intake and with those looking to try something new from the Richmond brand.”
With an RRP of £2.00 per pack of two, Richmond’s new Meat-Free Burgers will be launching into UK shops this month.
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