Ringnes product group manager for water, Christine Nygaard-Andersen, said: “We expect that the new design will help Farris volume increase by nearly 20% between now and 2020. Consumer tests show that nine out of 10 say they prefer the new design of sparkling bottles over other water bottles on the Norwegian market.”
Ringnes worked with JDO Brand Design & Innovation to develop this next generation of Farris water packaging, Norway’s oldest bottled water brand.
In 2000, Farris launched a teardrop-shaped bottle, giving the brand a more modern and ‘exclusive’ image. The introduction of a one-way PET bottle (superseding the returnable plastic and glass bottles) was deemed as the perfect opportunity to reinvigorate the brand.
Paul Drake, JDO creative director, said: “We took the best of the past and ‘premiumised’ the packs. Every aspect of the design has been revitalised to inject modern and premium cues, from the identity lock-up and colour-coded caps through to the metallic label and the bottle structure. We wanted to deliver designs that were worthy of this well-known and loved brand.”
Tasked with developing the PET structure as part of a bigger brand portfolio review as well as rationalising and harmonising the packs to benefit both consumers and the production process, JDO built on the Farris diamond brand equity and carried this across all brand extensions, replacing paper labels with PSL (pressure-sensitive labels) for the premium and core portfolio, and metallic for the core range.
Source: Ringnes/TheDrum
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