The tie-up is the first beverage partnership in the UK for the Angry Birds brand and will offer kids the opportunity to play a new and exclusive online adventure park puzzler, Angry Birds Skills.
Available on every pack of Fruit Shoot Low Sugar and Fruit Shoot Hydro, each multipack or bottle will have a nine-digit promotional code, giving kids access to the exclusive online adventure featuring Fruit Shoot and Angry Birds.
Jonathan Gatward, GB marketing director at Britvic, said: “We’re excited to be the first UK beverage brand to partner with Angry Birds, as we know that this activity will really engage our target audience for Fruit Shoot Low Sugar and Hydro. The promotion is part of our ongoing Get Your Skills On campaign, which looks to motivate kids to learn new skills in a fun and interactive way.
“Our 2014 campaign will continue to drive desirability for Fruit Shoot by positioning the brand at the heart of what’s cool and motivating for kids, while also giving parents a reason to buy Fruit Shoot.”
MRRP is £1.89 for the four-packs, £2.98 for the eight-pack and 79p for single bottles.
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