A new brand identity for International Beverage’s blended Scotch whisky brand, Catto’s, has been captured in a striking new bottle and packaging design, with labelling from Royston Labels.
The dynamic new look captures the history of the whisky’s founder, James Catto, an ambitious businessman and pioneer of blending who was one of the first to ship whisky around the world when Catto’s was established in 1861.
The new bottles were produced by Ardagh Group from a new brand proposition, with primary and secondary packaging designs by JDO Brand & Design.
The label shape, which takes inspiration from a boat’s bow, was designed to sit within the bottle’s wave feature, intensifying the lines created in glass. From concept designs, Royston Labels had to combine many different decoration techniques in order to achieve the desired end result, the company said. Both front and back labels are printed in four special colours while a bespoke satin tactile varnish, specifically formulated for this particular label, was used to enhance the main branding. The labels incorporate hot foil, which has been used with both solid areas and fine detail, testing the process on a textured paper specified for this range.
Royston Labels managing director Paul Clayton said: “Producing the labels threw up a number of complexities. Nevertheless, our teams of experienced technicians ensured that the final result was beyond expectations, even down to the speed of the final pass on press, which had the brand manager commenting that it was ‘the quickest press approval that I have ever been to’.
“It was a pleasure working with this client as they had a complete understanding of the challenges faced from a label production perspective.”
© FoodBev Media Ltd 2024