RPC Containers has created a new, narrower jar that retains the on-shelf impact of its larger predecessor has been created for Tangerine Confectionery.
The UK’s leading sugar confectionery manufacturer has switched its Taveners traditional sweet shop range and Jameson’s high-quality chocolate-covered confectionery to the new, classic-style container, which has been specifically developed for Tangerine’s cash and carry customers.
The injection-moulded 3.6l Polyethylene terephthalate (PET) jar is made using a custom mould and is the same height as a 4L version. RPC Containers’ objective was to replicate the effect of a 4l container. It features a wide neck for easy dispensing and a glass-like clarity designed to showcase the products inside.
Sarah Brown, senior brand manager for Tangerine Confectionery, said: “We’ve been really impressed with the response from the RPC team following our brief for the new jars. The new, bespoke jars feature a more traditional style, which we think will really appeal to the wholesale market, while also offering retailers great value for money. We’ve worked with RPC on a number of projects now and look forward to working with the team in the future to develop further new packaging solutions for our products.”
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