The Gary the Grape: Grape Escape app for iPads and iPhones is based on SATI’s mascot, and follows Gary’s journey from the vineyards in South Africa to the supermarket shelf. It will be officially launched at Asia Fruit Logistica in September.
Elaine Alexander, executive director at SATI, said: “We’re really excited to be launching our new Gary the Grape app this year. The app explores our ethical trading values, which are becoming increasingly important to shoppers, particularly in Europe. We chose to launch the app at Asia Fruit Logistica as the East is technology focused and we hope that this will increase the SA Table Grape profile with young members of the Asia and Eastern communities.”
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