Italian food brand Sacla has unveiled a new study into the trends and habits that are shaping the UK’s foodservice sector.
The research found that the changing nature of work hours, ever-changing lifestyle patterns and the rise of the smartphone were having an impact on consumers’ eating and spending behaviours. Of more than 2,000 pub and restaurant customers surveyed, 62% described themselves as adventurous with food, while 70% claimed to be frustrated by aspects of waiting in restaurants – rising to 75% among millennials.
Spending
The findings were published in a new report entitled Eating Out – Today and Tomorrow.
Technology
Sacla managing director Clare Blampied said: “The launch of Eating Out – Today and Tomorrow responds to the UK’s increasing passion towards food and consumers’ higher expectations when it comes to dining out-of-home.
“We are extremely excited to have produced this brand new trends-driven report. It delivers an in-depth look into the foodservice industry, and provides strategic insight for operators looking to improve their offering.”
Lifestyle
Paul Flatters, managing director of Trajectory, which helped to produce the report, added: “This provides a fresh perspective on UK consumer attitudes, behaviours and expectations. Consumers feel less constricted in their behaviour by traditional norms of time, place and social status, a core theme throughout the report and a concept we labelled the deregulation of life. The four fundamental elements of deregulation of life – time, place, individualism and mobile devices – demand that foodservice operators consider how they could or should offer the flexibility and choice to match today’s deregulated lifestyles.”
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