Saco Foods-owned California Sun Dry is updating its brand identity to communicate its roots in California and core values of natural flavour and healthy eating.
The refreshed identity and packaging will roll out across the company’s portfolio of sun-dried tomatoes, sauces, and spreads and is aimed to catch consumers’ attention in the produce aisle.
The update marks the firm’s first evolution of its branding since its founding in 1991. The new packaging will roll out on shelves across the US in 2020.
“The new branding strongly resonates with the values of California Sun Dry,” said Charles Olins, vice president of sales and marketing at parent company Saco Foods.
The new packaging will roll out across the US in 2020.
“Our intention was to tell the story of our fresh, quality tomatoes and natural California origins.”
In March, California Sun Dry launched Sun-Dried Tomato Bruschetta, which consists of fresh tomatoes, diced onions, a zesty herb blend, and sun-dried tomatoes. The spread marks California Sun Dry’s first ready-made appetiser.
It was announced earlier this year that US company Saco Foods acquired California Sun Dry to expand its presence in the produce category. Headquartered in Wisconsin, Saco Foods sells products such as powdered instant milk, powdered dry buttermilk, and baking cocoa.
© FoodBev Media Ltd 2021
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