UK-based water brand Saka has redesigned its multipack packaging in an effort to create more standout shelf appeal in stores and supermarkets.
The brand’s logo has been enlarged and centred, and the traditional Saka sky blue background remains a distinguishing feature throughout the design. The colourful butterflies on the new packaging, which currently feature in Saka’s first ever TV campaign, are positioned as if they’re flying into the multipack from either side.
SportsAid, for whom Saka are long-term sponsors, has also been awarded a premium position on the front of each multipack similar to where its logo is positioned on each Saka bottle.
Saka 500ml Sportscap multipacks have also taken on a similar redesign, although sporting silhouettes have replaced the Saka butterflies in a drive to ensure the brand reinforces its support of sporting bodies, organisations and teams, as well as individual endeavours and sporting events across the UK.
Since the very first bottle of Saka was produced, the brand has made it its mission to communicate a positive health message and reinforce the importance of drinking water for good health and well-being. Saka recently gained the iTQi Crystal Taste Award and it’s purity of source, quality and natural mineral content are officially recognised by the SGS Fresenius Institute, which ensures compliances with set European Directives.
© FoodBev Media Ltd 2019