During football games, sodium consumption typically increases dramatically.
Salt of the Earth created a low-sodium salt designed to reduce sodium up to 60% in savoury formulations using ingredients such as peanuts pistachio, almonds and seeds.
“Consumers prefer healthier products but won’t compromise on organoleptic properties like flavour and mouthfeel,” said Giorit Carmi, marketing manager of Salt of the Earth. “Eating nuts while watching sports is a core part of our culture – even more common than drinking beer. We identified this niche sports fan market as one of the premium targets for reducing sodium consumption. Zarubi Pitzuchai Hagalil, one of the leading nut companies in Israel, recently added it to its line with great success. Our next step is to introduce this low-sodium ingredient into the global market.”
The new low-sodium ingredient keeps the same salty taste in a formulation, but has much less sodium. It contains high-value potassium chloride derived from the Dead Sea, plus natural, sustainable Red Sea salt.
Salt of the Earth relies on Mother Nature’s powers to produce sea salt, without chemical processing and with a minimal ecological footprint. Red Sea salt is rich in essential minerals and micro-elements that are vital to well-being. It contains no artificial ingredients or preservatives and is produced under strict inspection to ensure potency, purity and safety.
Zarubi tested the ingredient in multiple lab applications using several kinds of nuts and based on these results decided to launch the low-salt nuts line in Israel.
“The test results should encourage savoury snack makers to develop low-sodium nut snacks,” said Carmi. “Nuts and seeds are highly nutritious, but a key challenge is to reduce sodium without impact on salty flavour.”
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