©Rustic Bakery
San Francisco Equity Partners (SFEP), a private equity firm focused on consumer growth companies, has acquired a majority stake in Rustic Bakery.
Founded in 2005, Rustic Bakery manufactures artisanal products, including crackers, crisps, cookies and biscuits at its production facility in Petaluma, California.
The company’s organic, non-GMO products are sold in more than 5,000 stores across the US, including conventional and natural grocery stores, and through the e-commerce channel. Rustic Bakery also operates four cafés in Marin, California.
“Rustic Bakery is a strong, authentic brand built on exceptionally high quality,” said SFEP’s managing partner, Scott Potter. “We see a significant opportunity to expand the brand’s product portfolio, distribution and customer base, and look forward to bringing our strategic and operational resources to bear as we partner with the company on its next phase of growth.”
Terms of the transaction were not disclosed.
© FoodBev Media Ltd 2024