Following its release into the grocery channel earlier this year, the Seabrook Crisps Straight Cut range will be available across wholesale, cash & carry and symbols nationwide at the end of June 2014 and offers three flavours: Sea Salted, Cheese & Onion and Sea Salt & Vinegar.
Each flavour will be available in outers of 24 as 31.8g single bags with an RSP of 55p.
“We were always getting requests by fans on Facebook and Twitter to bring back Straight Cut,” said marketing director Kevin Butterworth, “and when we looked at the opportunity, we knew it was a great proposition for the market and the trade.”
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