Lactalis UK & Ireland has announced it is expanding its Seriously range with the introduction of cheese nuggets, and undertaking a packaging refresh across the brand.
New Seriously Nuggets come in packs of six and are designed to tap into the ‘big night in occasion’, offering consumers a hot cheese product that can be enjoyed at home.
High in protein, the new ‘crispy, tangy’ nuggets are also aimed at consumers looking for meat alternatives.
According to Lactalis, a new unified packaging design has begun to roll out across the Seriously range this month. The relaunch is initially focusing on the brand’s core offering, including its 350g Seriously Cheddar blocks, and will ultimately be applied across its entire portfolio.
“With Seriously performing well in the market with double-digit value sales growth YOY, we wanted to continue to build on this success by introducing yet another exciting hot cheese product,” said Heloise Le Norcy-Trott, group marketing and category director for Lactalis UK & Ireland.
“With its Scottish heritage, provoking backstory and a proven track record for bringing successful new products to market, we believe that Seriously Nuggets will be a big hit with both consumers and retailers.
“In addition to the launch of Seriously Nuggets, we are also relaunching Seriously’s packaging design. The new look will not only unify the range, but also emphasise the great taste of our products by highlighting that they are all made with the same rich, characterful and tangy award-winning Seriously Cheddar.
“Both of these developments are part of a wider investment in the Seriously brand and we look forward to sharing more exciting news later in the year.”
Seriously Nuggets will be available, for an RRP of £2.50 per 150g pack, in Waitrose and Ocado from 7 July, with a further roll out planned for later in the year.
© FoodBev Media Ltd 2021
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