SIG has partnered with South Korea’s Seoul Dairy Cooperative to launch Achimae Soymilk in its Heat&Go packaging.
The soy milk drink with chickpea protein is designed to be served as a warm, on-the-go breakfast. It is the first product to be launched featuring SIG’s microwaveable packaging since it was introduced last month.
SIG said the growth in vending walls and increased use of microwaves in home and office indicate the potential of beverages that can be reheated for consumption on the go. It hopes the packaging solution will open up a new channel for hot vending.
The morning chickpea drink, containing a blend of soy milk, fruit and vegetables, is currently sold online through home shopping channels and is now expanding into grocery and convenience stores.
It delivers high protein content with chickpeas, soymilk, cabbage, tomato, broccoli, carrot, apple and banana, blended together in a 200ml pack.
Young Lee, head of beverage marketing at Seoul Dairy Cooperative, said: “Consumers today are looking for on-the-go convenience. The Heat&Go pack from SIG opens up new avenues of innovation and helps us market premium nutritional beverages such as our morning chickpea drink for new occasions and through new channels.”
The carton can be heated up to 60°C although most drinks taste best at around 50°C. A fail-safe mechanism has been incorporated into the package, so that if the product was overheated in the microwave, excess pressure would be released with gradual opening of the top seal to prevent sudden ruptures.
Beverages can be filled in Heat&Go carton packs on standard SIG filling machines with an upgrade so that the filler can run standard and aluminum-free material interchangeably.
© FoodBev Media Ltd 2019
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