Family-owned cheesemaker Singletons & Co. has launched a cheese made with live kefir cultures, Kefir Cheddar, under a new brand.
The Lancashire-based producer says that its new cheese is made using local milk and has a mild, ‘yogurty’ flavour.
Kefir Cheddar is the inaugural product to be sold under Singletons’ new brand, the Cultured Cheese Company, and hit retail shelves on 12 July.
Singletons & Co. says that the ‘versatile’ offering is perfect on a cheeseboard, or can be enjoyed in a sandwich, as cheese on toast, or grated on top of a meal.
Jak Blanthorn, UK account manager at Singletons & Co., said: “This has been an exciting project to work on. We’re conscious of consumers’ increased focus on health and their interest in gut-friendly bacteria in particular, so have worked to create a cheese that not only aligns with their interests but also tastes fantastic.”
Kefir Cheddar is available at 300 Sainsbury’s stores across the UK.
© FoodBev Media Ltd 2020
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