US snack company SkinnyDipped has received an undisclosed investment from singer-songwriter Shakira, which will support the firm’s growth strategy.
The firm was founded by mother and daughter Val and Breezy Griffith, and was formerly known as SkinnyDipped Almonds. The firm recently rebranded to SkinnyDipped, as the company expanded its snack portfolio beyond almonds, as it now markets several cashew snacks.
SkinnyDipped’s nut snacks feature a variety of flavour combinations including Lemon Bliss Almonds, Dark Chocolate Salted Caramel Cashews and Dark Chocolate Peanut Butter Almonds. The firm claims that its snacks feature a “super-thin coating” of either dark chocolate or yogurt to create a sweet yet nutritious snacking option.
According to a statement from SkinnyDipped, this investment will help the company to expand its retail footprint and accelerate new product development, and aligns with the company’s ethos of empowering female leaders and making a positive social impact.
Breezy Griffith, the CEO and founder of SkinnyDipped, said: “We are incredibly excited and grateful to have cultivated this relationship with Shakira, whose dedication to the nutrition and health of women and children around the world is well-documented and incredibly respected.
“We have the utmost respect for her as a performer and a philanthropist, and are honoured that she values our products and the work we are doing as much as our team does. This investment will support our mission and allow us the ability to make ethically-sourced, nutritious and delicious snacks accessible to more people.”
Shakira added: “Val and Breezy are true role models for other young entrepreneurs, and have made a product that is unique and socially conscious.
“Female leadership and social impact are things I’m increasingly passionate about, so investing in a brand whose values I believe in on top of loving the product made perfect sense.”
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