Sleep Well has rolled out its new vegan oat sleep aid beverage in Holland & Barrett stores across the UK.
The non-dairy version joins the brand’s vanilla and chocolate-flavoured milk drinks. Like these beverages, Sleep Well Oat Drink contains valerian – a herb which is proven to help people relax and enjoy a better night’s sleep.
Following extensive product development, the brand launched its non-dairy oat beverage earlier this year. The oat bedtime drink is now available exclusively in 800 Holland & Barrett stores, as well as online.
Sam Watts, co-founder of Sleep Well, said: “Securing this exclusive listing with Holland & Barrett gives people who are allergic to or choose not to consume dairy the chance to enjoy Sleep Well as part of a positive and healthy bedtime routine.”
Sleep Well says the oat beverage can be drunk chilled or warmed, 30 minutes before you want to sleep as part of a healthy bedtime routine. Suitable for all ages over 12 months, the 200ml cartons have a long shelf life.
Watts continued: “Improving quality of sleep makes a huge difference to how we feel, how we behave and what we can achieve every day. A good night’s sleep is also known to have a positive impact on our immune system. Investing in a proper bedtime routine, and sticking to it, is vital to getting the good night’s sleep you deserve.”
Georgina Stoddart, assistant category manager food at Holland & Barrett, said: “With sleep and overall wellness being a big focus for the nation we are delighted to be able to stock a product that can really help people manage their bedtime routine, getting them relaxed for a restful night.”
© FoodBev Media Ltd 2021
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