The main aim was to show consumers that ‘pouring yoghurt’ can be used for more than just drinking or pouring on cereal, and encourage use during a variety of different eating occasions.
“In the UK, pouring yogurt is a relatively new concept, but has huge potential as it opens up a number of different uses for yogurt,” commented Slice Design creative director Alan Gilbody. “Danone asked us to highlight the versatility of this amazing product and showcase some of its many uses on pack so as to encourage consumers to experiment a little more.”
Source: Dexigner
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