The entire lid of the can is removable, turning it into a drinking vessel and eliminating the need for separate glassware.
“This technology allows the full flavour and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,” said head brewer Brian O’Reilly.
“We’re very excited to partner with Sly Fox on the first commercial application of Crown’s full aperture end in North America,” said Tim Lorge, vice president, sales at Crown Beverage Packaging North America, a business unit of Crown Holdings Inc. “Craft brew enthusiasts want to enjoy their beer as it was meant to be experienced, whether at home or at an event, and the 360 End makes the beverage can the perfect vessel to do just that.”
Source: Crown
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