This week, Smart Balance is shipping millions of tubs of the new non-GMO buttery spreads to national and regional grocery stores across the country. Distribution will continue ramping up in May, with a complete transition this summer.
“We are delivering on our promise to make non-GMO Smart Balance widely available, and importantly, without raising the cost to retailers who sell our product,” said Duane Primozich, executive vice president of Smart Balance and Balance Brands. “We wholeheartedly agree with consumers and advocates who support greater transparency in food ingredients, and who want healthier, less processed foods with simpler ingredients.”
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