Smurfit Kappa has announced the opening of a new Experience Centre in Mold, North Wales, bringing the number of regional centres across Europe to seven.
The centre gives customers hands-on, real-time insights into how to meet their business needs through the relentless implementation of packaging and service innovations. The new development follows the opening of the first UK Experience Centre in Yate, South-West England, in 2012.
Working with the Smurfit Kappa team, visitors to the Mold Experience Centre will be able to immerse themselves in the latest insights and experience the most recent developments in packaging and service innovation. The centre is equipped with a range of technologies and tools, such as a Virtual Store, a Retail Insight Centre, a Shelf Viewer and a full screen cinema room.
Arco Berkenbosch, VP marketing, research and development at Smurfit Kappa, said: “These centres are an innovative and refreshing environment where we want to invite our customers to inspire them and show them first-hand how we can help them to be even more successful in their respective markets.
“These centres enable us to share our global expertise at a local level directly to the customer. They can then evaluate, tailor and test the packaging in the centre, before any financial investment has been made.”
Phil Husband, Smurfit Kappa UK packaging development manager said: “By opening the centre in Mold we are able to offer a localised service that supports businesses based around the region. Visiting the Experience Centre will create a situation where we can clearly define our customers’ needs in the world where our customers are operating.”
Smurfit Kappa’s two UK Experience Centres join a network being rolled out in Sweden, the Netherlands, France, Italy, Czech Republic, Germany, Poland, Ireland and Spain. The hub, one of the largest packaging Experience Centres in the world, is due to open in spring 2015 at Amsterdam’s Schiphol Airport.
© FoodBev Media Ltd 2022
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