Snyder’s-Lance has invested in Natural Foodworks Group – a food manufacturer specialising in natural and organic products.
The Colorado-based business has ‘a proven track record’ of providing contract manufacturing services to entrepreneurs who are scaling their brands, Snyder’s-Lance said.
The unnamed investment will help Snyder’s Lance to expand its offering in better-for-you options, with a particular focus on ingredients, quality and taste.
Snyder’s-Lance president and chief executive officer Carl E Lee Jr said: “We are thrilled to partner with the team at Natural Food Works, a leader in manufacturing innovative and delicious natural foods and snacks. We look forward to leveraging their expertise and innovative production capabilities to bring some exciting new items to market.”
Natural Food Works chief executive officer Robb Caseria said: “This investment by Snyder’s-Lance brings us a great new partner to continue our mission of producing great-tasting, natural foods and snacks that today’s consumers desire.
“Our knowhow, combined with Snyder’s-Lance’s established national distribution network, allows us to get these better-for-you snacks to a wider range of customers interested in health-conscious snacking. The real prospects of large additional revenue streams across several snack categories is what makes this opportunity with Snyder’s-Lance compelling for NFG.”
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