SodaStream develops carbonator to turn sparkling water into beer

SodaStream has released an “exciting” new beer concept that makes it possible to produce home-crafted beer using sparkling water and a unique beer concentrate.

To kick off The Beer Bar is a light beer called Blondie, which has a smooth authentic taste and a hop-filled aroma. The new home brewing concept enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to sparkling water, making a beer that has an ABV of 4.5% and yielding approximately 3 litres of beer for every 1 litre Blondie concentrate bottle.

SodaStream has chosen to first launch the Beer Bar in some of Europe’s beer capitals. The product will be made available in the German and Swiss markets, with additional countries expected to be added in late 2016 and 2017.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” says Daniel Birnbaum, chief executive officer of SodaStream. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”