Soreen has released new plant-based loaf bar multipacks in three flavours across the UK, targeting lunch box occasions with its snack-sized products.
Available in multipacks of four, the individually wrapped loaf bars come in three flavours: banana, malt and a brand new vegan chocolate variety.
The snack-sized vegan bars aim to meet consumer demand for a healthy, on-the-go snack. Soreen claims that each bar of all three variants contains over 30% less sugar and 70% less fat than the average cereal bar.
The launch builds on Soreen’s recent launch of a limited-edition chocolate and orange variant in mini loaf form for Easter, while individually wrapped banana variants were made available last September.
Soreen marketing director, Bethan Brown, said: “Given the rising popularity of Soreen Loaf Bars, fuelling active lifestyles, we took the decision to add a new flavour that would appeal to a different palate.
“Veganism has been a key trend within the food industry for the last few years now, so we’re immensely proud to bring a vegan, plant-based chocolate product to market that retains that flavoursome, treat like taste without being high in sugar or fat – important for a healthy and nutritious diet.”
Mark Simester, managing director at Soreen, added: “Our Loaf Bar Multipacks will enable shoppers to grab a healthy choice fast – whether they’re still at home, returning to the office or in need of an energy boost for pre, during or post exercise – this is an ideal, tasty and affordable snack.”
Soreen’s new vegan approved loaf bar multipacks are available to purchase now from Ocado.
© FoodBev Media Ltd 2019