Spadel Netherlands senior product manager Iris Gerards said: “Rexam and Spa have collaborated on a number of projects over the last 10 years and Rexam’s dedication to its customers never waivers. As always, Rexam showed a genuine concern ensuring every aspect of the design brief was understood. We worked seamlessly with the printing professionals in England to design a fantastic end product that we knew our customers would love.”
Spa Citron and Spa Lemon Cactus are made with a combination of Spa natural mineral water and pure fruit juice.
Spa Citron is the first lemon-lime drink on the market that uses 100% natural ingredients.
Marketing activity that ran alongside the Summer 2013 launch included a 10-second advert on Dutch TV, outdoor posters, shop floor displays and sampling throughout Netherlands and Belgium.
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