The new Spar Exclusive range includes two Spanish wine ranges, Modesta and Solà, and two Italian wine ranges, Perlezza and Terra Ricca, comprising a total of nine different wines from the two countries.
Chris Lewis, Spar UK licensed trading director, said: “While Spar UK currently has an own-label share in sales of 35%, which is well ahead of convenience, our share of Exclusives is only 2.1%. This means there is a great opportunity for growth in this category.
“Our new Exclusives range not only fills this gap in the market but will also help Spar boost the profile of its wines as offering fantastic quality at a good price.”
The launch of the new range coincides with Spar’s Wine Festival, which kicks off on 4 April.
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