Sunny Delight Beverages Co is introducing a new line of fruit-flavoured sparkling water called Sparkling Fruit2O Lime Twists.
Research shows the majority of consumers across the US already add a twist of lime to their favourite drink (56% of consumers report adding a twist of lime to their traditional flat water, while 43% report adding it to their cocktail).
Sparkling Fruit2O Lime Twists come in four flavours: Lime, Cherry Lime, Blueberry Lime and Strawberry Lime. The new range was developed with the goal ‘to help consumers find a reprieve from the daily rush, creatively described as overwhelmia’.
“Our line of Sparkling Fruit2O Lime Twists provides a completely unique offering in the sparkling beverage category,” said associate marketing director Ed Klene. “This new line has helped us to rise above the competition by offering a bubbly and refreshing reward to consumers who are already enjoying their favourite beverage with a twist of lime.”
Sparkling Fruit2O launched in January 2014 with Dr Pepper Snapple Group. Sparkling Fruit2O Lime Twists will broaden the brand’s relationship with DPSG and its direct store distribution partners, and will be available in US stores in March 2015.
© FoodBev Media Ltd 2024