Howard Schultz, chairman, president and chief executive officer of Starbucks, will join more than 1,200 Starbucks partners and their parents and family members at two separate Starbucks Partner Family Forums in Beijing and Shanghai.
Schultz said: “Since our inception, Starbucks has believed in building a different kind of a company, one that grows in a way that is driven by our values.
“As we expand our footprint across China, we are committed to sharing our success and continue to grow together with them and their families.”
China is a focal point of Starbucks international expansion efforts, where the company has outlined a blueprint for it to become Starbucks second largest market outside the US by 2014, and to have over 1,500 stores across more than 70 cities by 2015.
Currently, Starbucks operates over 570 stores across 48 Chinese cities, opening on average one store every four days, with plans to accelerate that pace in 2012.
Source: Starbucks
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