Jeff Hansberry, president, channel development, for Starbucks, said: “We are proud to expand our relationship with Green Mountain Coffee Roasters and are looking forward to working with our colleagues at GMCR to further accelerate growth in premium single-serve coffee.
“Premium single cup is the fastest-growing segment of global coffee, and the expansion of our relationship with GMCR allows us to grow further, faster, in the single cup category.”
Starbucks is the exclusive, licensed coffee brand produced by GMCR for the Keurig K-Cup Single Cup Brewing system and now, with the expanded relationship, the new Vue system.
“The success of our Keurig Single Cup Brewing system has been driven by choice – choice of coffee brands and beverage varieties, and choice of brewer features and models. With the introduction of Vue we’ve expanded that choice even further, giving consumers a brewer with features and functionality they’ve told us they value most,” said Lawrence Blanford, GMCR president and CEO.
Source: Starbucks
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