The company says the new juicery will quadruple the brand’s production of cold-pressed, never-heated juice, which features advanced technology such as High Pressure Processing (HPP) machines.
Since Starbucks’ acquisition of the brand in November 2011, Evolution Fresh has exceeded its aggressive growth plans to be in more than 8,000 Starbucks and grocery retailers by the end of calendar year 2013.
The $70m juicery will enable the company to grow market share in the $1.6bn super-premium juice industry. It’s capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables and will produce four times more than the original juicery.
The new facility will employ 190 employees (partners), which includes retaining nearly 100% of its original partners from the old juicery as well as creating 65 new positions.
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