The store is located in the vault of the Amsterdamsche Bank, a landmark building on Amsterdam’s famous Rembrandt Square.
Spanning 430 square meters, it’s the largest Starbucks store in Europe. With its radical design departure and ‘Slow’ Coffee Theatre, it offers what the company describes as ‘a new experience for coffee, design and food innovation’.
“With this store. I was inspired not only by the role 17th century Dutch traders played in bringing coffee to the world, but also by the place the Netherlands holds today as a design and creative capital,” said Liz Muller, concept design director. “My vision was to bring the space to life by celebrating local history and tradition while looking to the future by giving it a sense of theatre and discovery.”
More than 35 local artists and craftspeople transformed the vault of the former bank under the direction of Dutch-born Muller, who was also the creative force behind the first three Starbucks concept stores that opened in Seattle, starting 2009.
It will be the first store in continental Europe to serve Starbucks Reserve, a premium line of single-origin coffees featuring some of the world’s rarest, most exotic and ‘exquisite’ coffees. It will also debut Starbucks’ first Clover brewing system in Europe.
Source: Starbucks
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