Starbucks-owned juice brand Evolution Fresh has launched four distinct varieties of a new range of Greek non-fat yogurts, inspired and created by Dannon.
The yogurts are available in blueberry, black cherry, raspberry and blackberry, and pineapple and passionfruit flavours. They consist of “mild, creamy yogurt” with a layer of real fruit, free from artificial sweeteners, and have been made available in thousands of grocery locations across the US. Each 5.3oz single-serve yogurt contains active yogurt cultures, at least 11g of protein and 120 calories, and is being sold with a recommended retail price of $1.69 per pot.
The portfolio expansion, the brand said, represented an “exciting addition to the current Evolution Fresh family of cold-pressed ready-to-drink juices and smoothies and represent the next step in the Evolution Fresh and Dannon collaboration which began with the launch of yogurt parfaits and handcrafted smoothies in Starbucks this spring”.
FoodBev reported back in April that the two companies had collaborated on a range of juices to be rolled out in more than 4,000 Starbucks locations in the US market.
Dannon vice president of marketing and innovation Jeffery Rothman said: “Consumers seek foods that contain more recognisable ingredients and also fewer of them. The new Evolution Fresh fruit on the bottom Greek yogurts are made with no artificial flavours, sweeteners or preservatives and include simple ingredients such as nonfat milk and fruit lightly sweetened with agave.”
Evolution Fresh president Jeff Hansberry added: “Starbucks customer response to the Evolution Fresh Greek yogurt parfaits, inspired by Dannon, in our retail stores have been very positive. Now, with our new line available at grocery stores, shoppers can stock their own refrigerators with our delicious, wholesome yogurt.”
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