Waitrose and Pizza Hut were recognised twice, while Starbucks was awarded the number one spot, in a rundown of the best digital retail innovations within the food and drink industry.
Starbucks’ pay ahead and delivery system was chosen as the best innovation within the sector, and premium retailer Waitrose’s Hiku home scanning system and digital store were both acclaimed in a list that also included three more British supermarket chains in the top ten alone – Asda, Sainsbury’s and Tesco.
One of Pizza Hut’s two entries in the last was a digital mind reading menu – based on technology from Swedish firm Tobii – that presents customers with ingredient options with 2.5 seconds by tracking eye movements, and claims to boast a 98% success rate.
Pizza Hut’s mind reading menu was also one of the top ranking innovations © Pizza Hut
The list identified 50 new applications of digital retail technology across a number of sectors and was compiled by Retail Insider.
Guy Chiswick, managing director of Webloyalty Northern Europe, which sponsored the research, said: “It’s been fascinating to see how quickly the retail landscape has evolved, even in the past year since we first sponsored the Digital Retail Innovations report. The consumer experience is constantly changing and improving and this report really highlights the necessity for retailers to continue to innovate in order to stay ahead.”
© FoodBev Media Ltd 2021
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