A Starbucks 2012 A&U study says that approximately 80% of brewed coffee drinkers add milk or sugar to their coffee. Vanilla Blonde provides brewed coffee drinkers with their own customisable option at Starbucks.
US customers will have the opportunity to taste Starbucks Blonde Roast and Vanilla Blonde thanks to a cross-channel sampling and sharing campaign featuring millions of offers for a free ‘tall’ cup of Starbucks Blonde Roast or Vanilla Blonde, plus $1 off any Starbucks packaged coffee or Starbucks K-Cup packs in retail stores.
“Starbucks Blonde Roast is a new roast curve for Starbucks that celebrates our coffee heritage and roasting expertise, and introduces new customers to our coffee,” said Craig Russell, senior vice president, global coffee, for Starbucks. “For those who think Starbucks coffee is too dark, we now have an answer. We’re excited about the response we’ve seen over the past year and are looking forward to bringing the taste of our milder, easy-drinking Starbucks Blonde Roast coffee directly to even more consumers nationwide.”
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