Starkist unveils new Creations Microwavables  line

US food company Starkist has expanded its portfolio with the launch of a new range featuring shelf-stable seasoned tuna with vegetables and grains in a microwave-safe pouch.

Starkist Creations Microwavables are available in four variants: Bold Spicy Rice and Beans, Tomato Basil, Latin Citrus and Thai Green Curry.

Each pouch contains 10-12g of protein, varying by flavour, and not more than 170 calories.

According to Starkist, its new pouches are ideal for consumers who are always on-the-go, as they can be consumed unheated or take only 30 seconds to heat.

Andy Mecs, vice president of marketing & innovation at Starkist, said: “Today’s consumer seeks a balance between health and convenience when considering food purchases—both are extremely important. 

“We kept this in mind when creating a microwavable product that is high-quality, and it helps shift the ‘unhealthiness’ stigma that has been pervasive in the past.

“Starkist Creations Microwavables provide busy consumers with a solution that is a good source of lean protein, combining wild caught tuna, vegetables, and grains like quinoa, barley, and brown rice.  

“They taste great and can be enjoyed heated or at room temperature for lunch, dinner, or a healthy snack.  It’s easy to just tear, heat, go.”

The range is currently available on Amazon and will roll out to retailers in the US this summer, priced at $2.29-$2.49 per pouch.

Starkist has made several additions to its portfolio in recent years, including the expansion of its range of Tuna Creations with new Asian-inspired flavours and the introduction of on-the-go Chicken Creations pouches.