The promotion, to win an engraved beer chalice, will run on over three million packs this summer.
The special packs will be available until July in major multiples, convenience stores, independents and wholesalers and each will contain a unique code. Consumers will be directed online to enter the ‘Stella Artois Vault’ to take part in an interactive experience to win and tailor their own chalice with a personalised, engraved message.
The promotion will be supported through outdoor and digital advertising, as well as through the Stella Artois’ social media channels.
© FoodBev Media Ltd 2024