Stock Spirits, the branded spirits business in Central and Eastern Europe, has signed an agreement with Synergy Group to distribute the super-premium Beluga vodka brand portfolio in Poland.
The partnership will forge new routes to market for Beluga vodka in the Polish market, Stock Spirits said, and will take effect from this month.
Mirek Stachowicz, CEO of Stock Spirits, commented: “We are very pleased that Synergy, a highly respected spirits business, recognises the strength of our distribution platform in Poland, and we are delighted to be working with such high-quality, super-premium and fast-growing brands in our largest market. This will complement our strong existing portfolio, and enable us to offer an even better range of products to our customers.”
Alexander Mechetin, chairman of the board of Synergy Group, added: “Poland is the third largest vodka market in the world by value and one of the most attractive emerging markets in Europe, with strong growth for super premium spirits.
“We are pleased to team up in Poland with Stock Spirits. With their proven marketing and commercial skills and strong branded spirits portfolio, Stock Spirits is a perfect fit for Beluga as we look to drive further growth in this attractive emerging market, giving Beluga strategic focus and enhanced distribution.”
New route-to-market partnership in Italy and Slovakia
Stock Spirits has also announced a new route-to-market partnership with Distell International for the Italian and Slovakian marketplaces.
The company has entered into a distribution partnership with Distell International to distribute some of Distell’s premium portfolio in the two countries – including brands such as African cream liqueur Amarula, the Scotch whiskies Black Bottle and Scottish Leader, and the cognac brand Bisquit.
Distell Europe managing director Fraser Thornton said: “We are delighted to be working with such strong distribution businesses in these two markets and we look forward to the long-term development of our relationship and our brands with committed partners.”
Mirek Stachowicz continued: “This step shows Stock Spirits’ commitment to strengthening our premium portfolio and entering into some of the categories where we are not currently present, such as Scotch whisky, which is a growing category in all of our markets. This is also a step towards delivering on the objectives set out following our strategic review earlier this year.”
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