“Strongbow is perfect for those occasions when you’re on a rooftop with friends on a warm, sunny day, kicking off your afternoon plans, and all that matters is spending time together,” said Charles Van Es, senior brand director portfolio brands, Heineken US. “It offers a different kind of refreshment that sets the stage for a great time, day or night.”
Both new products are gluten-free, 5% ABV and contain 172 and 195 calories per 11.2oz bottle, respectively.
The launch will be supported through a mix of traditional and paid media, digital, PR and experiential marketing.
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