“To reach a wider market, Inspiral wanted to move on from their hippy image without losing their cool credentials,” said Rob Hall, creative partner, Studio h.
Studio h also worked with Inspiral and National Flexible Packaging to develop the first compostable pouch pack for Inspiral Kale Chips and Superfood Bites. The compostable laminate has an uncoated finish that takes flat colour very well, and enhances the natural feel of the packaging.
The new look rolls out across all of Inspiral’s raw food ranges as well as its cafe and music lounge in North London.
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