Sandwich shop chain Subway has released a new television advertisement to hero its £3 lunch offer in the UK, following the launch of its new Keep Discovering brand platform last month.
The in-store promotion features seven permanent subs – as well as a 16oz dispensed drink, hot drink or 500ml bottle of water – for £3.
The range will be supported with a 30-second Keep Discovering creative that sees a young man and his girlfriend faced with the decision of what to choose in a Subway store. The man spots an advert for the Subway £3 lunch, which he uses to steer his girlfriend to making a choice, saving money and treating her to a great lunch at the same time. The new spot builds on the original creative, which communicates the wide range of subs available at Subway, and encourages customers to keep discovering the variants and combinations on offer.
The campaign will feature heavyweight cross-channel promotion including TV, broadcaster video-on-demand, out-of-home and Newslink radio activity, as well as engaging content across the Subway brand’s social media channels.
Commenting on the activity, Greg Madigan, head of brand for Subway in UK and Ireland, said: “Last month, we launched a new brand platform to communicate the wide range of subs we have at Subway stores, catering to every taste and appetite. Our second creative builds on this, heroing our new Subway £3 lunch range, demonstrating that you don’t have to compromise on taste to get a great deal.”
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