Each variant claims natural, functional benefits from alkaline greens, fruits, roots and herbs, designed ‘to aid your system in pulling toxins from the tissues and escorting them from the body’.
Commenting on the design, Jeremy Dahl and Becky Nelson from Bex Brands said: “We chose colours that reinforced the vibrant colours of their juices. We wrote copy that helped people get to know Suja, meaning we not only told customers the ingredients and how the juice was processed, but we also gave tidbits that helped customers know Suja as the friend who you could speak with about all things related to healthy living.
“Suja understands people have busy lives and may not have the time to eat six heads of lettuce, but they can grab a juice and get virtually the same nutrients.”
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