The chilled 500ml on-the-go version of Sunny D Florida has only been available through independent stores, where it’s outperforming the single-serve chilled juice market.
James Logan, commercial director, Refresco Gerber, said: “Sunny D’s performance – the second highest selling chilled juice drinks brand – is outstanding, particularly given the 500ml size has only been sold in the independent sector.
“With sales of chilled soft drinks on the rise – up 5% by volume year-on-year – and Sunny D Florida chilled 500ml already outstripping the market, up 36.8% year-on-year in independents, we expect to see considerable growth in sales in the months ahead as a result of its broader distribution.”
The 500ml format will be sold at £1.05 at full retail and will be found in the front of store chillers along with sandwiches and lunchtime snacks, and will feature within the current Tesco ‘Meal Deal’ promotion.
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