The acquisition will expand distribution of Sunny Sky Products’ beverage offering further into the on-premise (bar & nightclub) channel.
Turbo Energy Drink is the creation of Chris Hannemann. A former marketing manager for Red Bull North America, Hannemann has since successfully guided other energy drink companies to national success. Hannemann co-founded and launched Turbo Energy Drink in 2007 to provide a high-quality, affordable fountain bag-in-box alternative in the energy drink product category. Turbo is available in bars and nightclubs across the country.
“Sunny Sky acquired Turbo Energy Drink to expand its overall market penetration as well as strategic reach into the on-premise channel. Energy drinks are an ever-growing and relevant beverage category; I am proud to add Turbo Energy to our portfolio and add Hannemann to our team,” said Sunny Sky Products CEO W Ashley Edens.
Source: Convenience Store Decisions
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