Creator of the drink, Karen Barth, explained that the drink can be mixed for a fruity, hinted water or a sweeter beverage depending on the consumer’s preference, while the packaging illustrates suggested measurements.
“The idea came to me as I was walking down the drinks aisle in the supermarket,” said Barth, “and I couldn’t find even one drink I would give my family. So I made my own.”
According to Barth, the 16oz glass bottle flavours an average of 30-40 servings and retails for $7.99. Single-serve packs will be available in the spring. Current flavours are Cherry Berry, Tropical and Lemon/Lime, with more to follow.
Flavrz contains no artificial ingredients and offers a low glycaemic index, as it’s sweetened mainly with agave nectar.
Further adding to her ‘drink lifestyle’ philosophy, Barth aims to spread the word about the waste the average consumer creates each year. Americans used about 50 billion plastic beverage bottles in 2008, yet only 23% were recycled.
“I’m frustrated seeing billions of barrels of petroleum being wasted in plastic bottle manufacturing,” said Barth. “When you add that to all the pesticides and chemicals used in growing and manufacturing the ingredients, it contributes significantly to warming and polluting our planet. I think it’s time for a big change.”
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