Symrise has inaugurated a new production site for flavourings and fragrances in Nantong, China following a €50 million investment.
This facility, which marks the company’s biggest individual investment, was opened virtually earlier this month via a video conference.
With the new facility, the German-headquartered company intends to accelerate its growth in the region.
After recognising the expansion of the production of fragrances and flavourings in the Chinese market, Symrise made the decision to build at the location back in 2016.
Symrise claims this development correlates with its own history in the country. In the past ten years, Symrise reports it has grown around 8% per year on average. With a 6% share of total sales, China follows the USA and Germany as the third-strongest revenue-generating market for the company.
In 2018, Symrise opened a new fragrances creative centre in Shanghai following an investment of around €8 million, and revealed that China is one of its key sales markets.
“The celebratory and partially virtual opening of our plant in Nantong demonstrates our trust in the Chinese market, and we are consciously committing ourselves to the world’s strongest growth region. Of course, we are also keeping a close eye on how the Covid-19 situation is progressing here,” said CEO Heinz-Jürgen Bertram.
He added: “From these observations, we enacted measures and were successful in keeping our entire business running and opening our plant as planned. Ultimately, we want to reliably serve our customers in China and grow with them. A big thank you therefore goes to the flexibility and extreme dedication of our employees.”
Throughout 2019, Symrise made a series of facility investments including adding extraction capabilities for vanilla and botanicals to its Teterboro site, opening its first applications labs in Nigeria, and expanding its flavours encapsulation plant in Branchburg, New Jersey.
© FoodBev Media Ltd 2020
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