ilumi is a range of 100% natural meals, all of which are nut-, milk- and gluten-free. The brand aims to change the notion that allergy free food is a niche or less enjoyable category rather than simply another way to eat.
“We are delighted with the work from the team at Pearlfisher in creating a unique brand concept and positioning and how they have translated this so well into a fresh, modern and contemporary design,” said Geoff Allison, CEO at Tanfield. “The really positive positioning, the transparency of putting all the ingredients on the front of pack all underlined with amazing tasting food inspired by the great food cultures of the world has really hit the mark with so many people, both with and without food allergies and intolerances.
“ilumi has proven that people with food intolerances can enjoy fantastic-tasting and convenient food in the complete knowledge that it is safe for them to eat.”
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