To coincide with the launch, the brand has revealed that it is to host a special competition. In May 2014, Taste is seeking to crown one person the UK’s National Streaker! Taking place on 31s May at the Ricoh Arena, Coventry, home of the world’s most infamous streaker, Lady Godiva, entrants will be encouraged to show off their skills on the pitch and prove why they should be given the coveted title and win a prize.
Taste brand manager Ruth Entwistle said: “With the summer of football round the corner, we knew a lot of people, and our core consumers, would be looking for on-the-go snacks that were more substantial, great tasting and quick to make, so that no one missed out on any vital match game action! The Streaker Burger is the ideal snack for this and to help promote its launch we are holding a fun and engaging competition with a fantastic prize!.”
Source: CP Foods
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